Lead generation is a huge part of the broker business. In fact, it’s the foundation of all transactions. Without customer inquiries, there would be no negotiations, meet-ups, or closing happening. This is the reason generating high-quality real estate investing leads requires a lot of effort and time. With the pandemic going on, open houses and flyering restricted, it has become extra challenging to get more inquiries. The good news is that you can turn to online avenues.
Here are some of the best ways to generate real estate investing leads in the digital space:
Maximize Customer Feedback
Property seekers are drawn to testimonials. When they hear stories of success and struggles, they immediately identify with that. This is even more important in an era where everything’s online, where products are not readily tangible. That said, emphasize reviews on your social media platforms and websites. Don’t stop at quote testimonials. If possible, take a picture or a video of a previous client who was able to successfully buy their property. Put a face to those reviews.
Hot tip: Show genuine care to your clients in the early stages of your communication, so that when you ask them for testimonials, they will happily help. As Marla Nañadiego, regional director of Keller Williams (KW) Philippines said at last year’s Lamudi webinar, “Start with something personal.”
Get Involved in the Community
Just because we’re on lockdown doesn’t mean the community events are on a break. If you notice, events are still happening, but they’re now on virtual platforms. Participate in these events. Volunteer. Promote them on your social media page or website. With these involvements, you can increase people’s awareness of your business and services, while building that good reputation in the local market.
Hot tip: Sponsor a virtual community event so you can have your brokerage practice in the event’s marketing materials.
Maximize Speaking Engagements
This is another way of increasing brand awareness and establishing your good reputation in the industry. But more than that, speaking engagements have the potential of drawing customers into your business because you’re able to show them your knowledge of the property market. When prospective clients see that you have mastery in your practice, it’s just a matter of time before they contact you.
Hot tip: If you’re going on a live speaking engagement, ask if it’s possible to have a question and answer session so you can interact directly with the audience and respond to their needs.
Host a Webinar Yourself
While you’re joining events, it’s also worth creating one yourself. Organize a virtual seminar on your social media page. Educating future property buyers improves your chances of winning clients. For one, they feel empowered that they would want to do business with someone who makes them feel good about themselves. Secondly, they don’t feel sold that you earn their trust. Finally, they leave your webinar remembering you. They may not be ready to buy now, but when the time comes, you’ll definitely be one of the top choices.
Hot tip: Create a list of topics that would be relevant to your target audience. Then, hit broadcast.
Tour People Around Your Properties
One of the recent obsessions of people during the lockdown is watching house tours. Whether it’s celebrities or influencers, people who surf the internet tune in to these pieces of content. On the one hand, we want to see where our favorite A-listers sleep or dine when staying at home. On the other hand, we take notes on how our future homes should look like. So while you’re not able to host open houses physically, organize one virtually.
Hot tip: Don’t forget to highlight the most sought-after amenities today: outdoor spaces, fitness amenities, and multi-purpose areas.
Use Listing Websites
Real estate platforms show up at the top of search results when people hit property-related queries on Google. You have a higher chance of being visible to your target audience by listing your real estate offerings on these websites. What’s more, you’ll get quality leads in this avenue since the majority of people coming to these platforms and inquiring about properties are already at the point of consideration, indicating a strong desire for purchase.
Hot tip: Add videos to your listings to show off the property better.
Even in the social distancing era, you can generate high-quality leads and add more clients to your business. At the core, it’s really just a matter of maximizing online strategies and avenues. Go digital.