The Digital Report 2019 released recently by We Are Social and Hootsuite, two of the top social media management platforms, has revealed that Filipinos spend an average of 10 hours a day surfing the internet on mobile devices. Statistics have listed a record-breaking high of 67M users in the Philippines as of March 31, 2019, compared to the 2M listed back in the year 2000 placing the country at the #1 spot all over the world.
These numbers only indicate that if you’re a real estate agent and you want a spike in your sales, the social media platform is the place to be. Find out how you can maximize the benefits of social media marketing by reading the tips listed below.
Stay active on all your social media handles
Keep a social media calendar as this will help you monitor all your social media activity and ensure that you have regular postings to boost your online presence. The more varied your postings, the wider the audience you can reach.
Add a Facebook “Like” pop-up for your Facebook page
This is applicable for your blog or website. There are web hosting sites that offer plug-ins which you can utilize to add a Facebook “Like” pop-up when a visitor checks out your website.
Include share buttons in all social media platforms for your property listing or website
When listing a property or posting content on your website, you may include share buttons for all of the social media platforms available. It would be better to include the top 3 such as Facebook, Instagram, and Twitter.
Send your property listings to Facebook
Your property listings sent to Facebook provide more valuable content to your page and you can also modify this later on as an ad to reach a more specific audience.
Post exclusive content on social media
Aside from it being engaging, make sure the content you post is relevant to your audience. It has to offer insightful information to your audience so they will keep them coming back for more of your future posts.
Use a “Call to Action” when ending blog content
The “call to action” will depend on your specific need i.e. increase traffic to your site, comment on your content, purchase a product, like your Facebook page, etc. You may explore different ways to deliver and integrate your CTAs on your content and see which one works best for your platform.
Create a “Like” button after your signature in emails
When sending emails, you might want to take advantage of adding a “Like” button after your signature for your Facebook page or add a thumbnail of all your social media accounts.
Keep your posts engaging
This is, by far, one of the most important strategies if you are targeting a higher number of “likes,” “follows,” or shares on all your social media sites. Post a content that represents your brand and yet targets the need of your market.
Send invites to your friends on Facebook to like your page
Though Facebook doesn’t have an option to select all of your friends on your list when sending an invite, you may choose to send a number of invites per day. You may do this for how many consecutive days until all of your friends received the invite.
Host a giveaway or contest for all of your account subscribers
There are several options for contest or giveaways hosting which you can now integrate into your social media handles especially on Facebook. One of the widely used contest apps is Rafflecopter.
Optimize your posting strategies
It is advisable to post on your social media accounts between 1 pm to 8 pm when users are having a break at work, commuting on their way home, and resting after dinnertime. Internet browsing is recorded at its peak during these hours.
Social media marketing is continuously evolving and the trends always shift depending on the current needs and demands of the market. As a real estate agent, it is best to stay updated with these trends and assess which strategies are applicable for the time being and what are those that can be used for long term and will enable you to reach your targeted sales.
Source: Realtyna
Read our previous journal for more real estate tips and features.
