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Harnessing the power of digital technology to help real estate brokers in the Philippines sell properties.
As more and more property seekers nowadays turn to the internet and social media to search for just about everything and anything, a growing number of professional real estate brokers are fine-tuning their digital skills and making their digital presence felt more strongly so they could reach out to more potential clients.
These days, millennials and baby boomers, which make up a sizeable share of property seekers, often use the internet and social media to search for their perfect abode. For many real estate professionals, it pays to understand how potential clients use the internet and social media when they look for their future home online. Knowing how to engage property seekers in the digital space often leads to tangible results when it comes to closing the deal.
A strong online presence
Thanks to an array of digital tools and platforms, establishing your presence online to showcase the properties that you’re selling has become easy and simple enough. Sending emails to potential clients, creating a website that lures property seekers to your site, and sharing photos and posts on social media about the properties you’re selling are just some of the ways to target and reach today’s property seekers. The tricky part is how to effectively and efficiently use those online tools so that you could establish your brand, get some leads, engage your clients, and close those property deals. In other words, how do you make sure that when potential clients search for their possible homes online it’s your digital footprint that they get to see first?
Traffic-driven
Putting up your own website is a step in the right direction. But you have to make sure that your own website drives traffic and helps you generate leads. While it’s relatively easy to put up your own website, it would be wise to invest a bit more on this endeavor by tapping IT professionals and webmasters who could customize your website in a professional manner. That includes having a professional looking website design that is refreshing to the eyes and easy to navigate, with well-written and factual contents that are a joy to read. It would also include a mobile application that could do all the work to generate potential leads to help you focus on selling properties.
Social media platforms
With several social media platforms such as Facebook, Instagram, Twitter, and You Tube becoming the digital universe of millennials and baby boomers, taking advantage of the digital tools of these social media sites that are freely available could definitely help enlarge and strengthen your digital presence among potential property seekers. You’ve got nothing to lose but everything to gain by being active on your social media accounts. By posting regularly and sharing articles, photos, videos, and rave reviews of the properties you’ve sold and are selling, you get to promote your brand as a real estate broker and interact with your followers. House hunters nowadays do more than google a few words to find their ideal abodes. They use property-related hashtags and social media feeds to search for their dream homes.
Use videos
In this technology-driven age, being active on social media helps nurture that interest among property seekers looking for their future nest. Social media has become crucial for both real estate brokers and homebuyers. Take advantage of using and sharing videos of properties that you want to sell, given the fact that more and more internet users and social media savvy property seekers find short videos to be more appealing and engaging in their real estate voyeurism as they explore houses and communities.
Facebook tools
You might also want to take advantage of Facebook’s advertising tools to increase buyer and seller leads. As the online world’s biggest social media platform in terms of user numbers, Facebook has become de rigueur among real estate brokers who want to generate leads. Among the things that you could do is to enable reviews and services for properties on the market and creating Facebook groups for specific property seekers. You might also want to use Facebook Live when promoting your properties so that clients would sort of have a behind-the-scenes look at your listings, as well as posting 360-degree photos and videos so that clients would have a more accurate idea on what that property looks and feels like.
Lamudi Academy at Lamudi Housing Fair
For real estate brokers and property seekers, the internet is heaven sent. It has become an essential tool for real estate brokers in providing a useful service to potential clients. No wonder, taking advantage of these digital tools and creating a strong online presence has become vital nowadays.
Learn more on how to use these digital tools to your advantage by taking part in Lamudi’s Housing Fair on April 6 to 7, 2019 at the Trinoma Activity Center at the Trinoma Mall in Quezon City.
Lamudi will host the Lamudi Academy, a series of online real estate marketing trainings for brokers and agents so they could harness the power of digital technology and become more successful in their real estate business.
Some of the courses include:
- Top Online Lead Generation Channels – This course will teach the top used lead generation channels, their pros and cons, and how to take advantage of each.
- The Power of Lamudi – This course will dive deep into how Lamudi works as an online property portal, the guidelines in using it, and the tools that real estate professionals can utilize.
Best of all, these courses are free of charge! For more information, please visit the official website.
Source: Forbes, AdWeek
