For those who have taken their business online, the buyer and seller journey has been simplified. In real estate, this means buyers look at your listings, send in their inquiries, weigh their options, and purchase. For sellers, this means uploading listings, responding to inquiries, nurturing their leads, and closing a sale.
Not all of those steps, however, can be done online–or at least that’s what it seems. As sellers weigh their options, they’ll want to see the properties they are interested in. In most property transactions, this can make or break the deal. Now that it’s challenging to just take your client to the site of the property and show them around, you need to be a little more creative.
Fortunately, you can turn to the tools you’ve already been using to talk to property seekers from overseas–those who can’t simply go home to join you in a tripping–such as virtual reality tours, property tours on YouTube, and open house on Facebook Live.
This COVID quarantine is new for most of us, but it doesn’t have to mean you’ll start from scratch. Using virtual tours and online property presentations, you can discuss client concerns, capture buyer attention, and create engaging and complete product descriptions. Here’s a guide to surviving the broker business during a lockdown.
What You Need in Your Video Presentation
Around 80% of internet traffic right now are videos, making them popular across age groups. They tend to have higher engagement. For brokers, this is helpful because when buyers see engaging videos from your listing, they will be more likely to remember them. Creating engaging video content is time and resource consuming, however.
To make sure your videos engage clients, do the following:
- Create content that stands out
- Upload videos that are high-quality and use less bandwidth
- Market videos on different social media platforms
- Send videos directly to high-value clients
- Release videos at the right time
- Save videos so that they can be reused in the future
Your video can also be a livestream of your property presentation, which you can hold on platforms such as Facebook, YouTube, and Instagram Live. There are also two ways to do this: on-site livestreaming, which means you’re on the property and livestreaming from there, or presentation livestreaming, which means you have prepared a presentation and some visual materials. In the time of COVID-19, it is more likely that you will be livestreaming from home, which makes a presentation livestream more helpful. To start with your presentation livestream, all you need to do is click on the Live button. But before you click that button, make sure you have the following:
- Streaming software like Open Broadcaster Software (OBS)
- Visuals and online materials like photos, Google Map link, Powerpoint presentation, or Lamudi online listing
Save the playback so that you can send the livestream to prospective clients. You can also download the video and upload it to Lamudi.
Should You Go with Live or Edited Videos?
There are different kinds of videos you can produce and publish. Explainer or educational videos such as this one will provide information and aim to educate the viewers. This is better edited to keep the flow of ideas smooth.
For property update videos, if you can go live and just talk about updates on several properties, there is no need to edit the videos. However, an edited video would also be recommended if you want to show a slide of photos to showcase the projects’ progress rather than just talking about them. Another kind of video is the testimonial video, which may require several shorter videos stitched together. This is also best edited before upload to keep the sequence seamless.
The challenge is that the market is now saturated with video content, which means you need to focus on the quality of your videos to make them stand out. With an edited video, you are giving the property and its features a boost. To edit a video, you need these materials:
- Property photos and videos
- Property details and highlights
- Apps and software such as Quik, Videoshop, Adobe Premiere Rush, and Adobe Spark
When it comes to video editing and marketing, here are some helpful reminders:
- Keep edited videos short and concise for social media
- Focus on one main idea at a time
- Try relevant and educational themes
- Always have a call-to-action after every video
- Be creative with the type of video you want
How to Set up an Online Property Presentation
Online presentations are a convenient way to meet clients. It is easy to use for both parties, as it can be opened using any device. You can also send additional product information via the chat box that comes with the platform you use.
When creating your online presentation, remember to PREP:
- Point – Identify the main point of the presentation
- Relate – Relate it to buyers’ needs.
- Emphasize – Use stories or illustrations to make the property more attractive.
- Point – State your point one more time.
The main challenge with setting up an online presentation is making sure your clients understand how the presentation will go, and that they have all the correct details.
This checklist should help you set up an online presentation while avoiding confusion for clients:
- Create a simple but engaging presentation. Mix visuals and texts.
- Set up your meeting details (date and time)
- Send clear instructions on how the online meeting will take place (remind them to download the app or platform you are using, in case they don’t have it)
- Check your background and overall look
- Invite your clients to the room or group
- Start the presentation. Don’t forget to use screensharing!
- Present like you would face-to-face. Be aware of your body language and tone.
- Encourage questions and comments
- Delve into details your clients ask about
- Send a summary of the presentation with your call-to-action
To ensure the success of your video presentation, be prepared for certain challenges, as well. You may encounter problematic internet connection or low client participation as two of the biggest setbacks. Here’s how to deal with these challenges:
Problematic internet connection
- Prepare all materials in advance, including an offline video of the presentation
- Find different platforms to hold the online presentation. Some of your options are Skype, Youtube, and Zoom. Switch to a different platform if another one is having difficulties. This will help you determine if the technical problem is on your side or the app’s side.
- Check everything in advance. Do a speedcheck. Check your audio and video. Ask participants to check their audio and video as well.
- If the video presentation cannot push through as scheduled, send the offline video as plan B.
Low client participation
- Start talking about the online presentation on social media 1-2 weeks before the schedule.
- Invite your network and clients. Calendar invites will help them remember the date and time.
- Before the event or on the day itself, send them a quick reminder.
- Create different types of videos to keep them interested.
What if You Can’t Do Virtual Tours or Online Presentations?
While most of the Philippines are advised to stay home, the most effective way of showing property and continuing to engage buyers is through virtual tours and online presentations. However, if your internet connection refuses to cooperate on the day of your scheduled online presentation or you need a quick way to show property, pictures are still a good option.
Similar to videos, your photos should also stand out. In e-commerce, products with good pictures get 94% more views. This is because images engage buyers, and the more high-quality images you have, the higher engagement.
Here are some reminders when posting photos of your property:
- Choose highlights
- Maximize natural lighting
- Choose the best angle that shows the entire space and the lighting
- Use photo editing software such as Snapseed, VSCO, and Canva
- Take out unnecessary blemishes or sides
- Modify the saturation, temperature, and the shadows/highlights of photos
- Keep edits to a minimum. Show the real colors of the property.
- Make sure the property is nice, bright, and clean
It’s time to take your broker business digital and to use the tools and apps available at your disposal. Start working on your virtual tours and online presentations now.