6 Best Practices to Follow When Networking on Social Media

Building a professional network is instrumental in seeing success in the real estate industry. But networking, as we know it, has changed drastically over the years, especially with the popularity of different technologies. Now, even without stepping outside of the office and attending events, you can connect with fellow professionals as long as you have an internet connection and a digital device. 

But just because we’re plugged in doesn’t mean we’re already networking. Just because you’re on the top networking sites and have thousands of connections doesn’t mean you’ve already built a professional network. 

To translate those virtual connections into meaningful business relationships, you must establish credibility and be intentional in reaching out to contacts. Follow these best practices for social media networking:

Use a Professional Headshot

Before you talk to people online, you need to create a trustworthy profile. People should believe that you’re real and legit before they start a conversation with you. That said, channel professionalism by improving your headshot. 

Use a neutral background to keep it clean and professional. In terms of the portrait size, choose a half-body shot. Make sure that the photo is well-lit. You wouldn’t want a gloomy shot for your professional profile. Lastly, don’t include holiday-themed images in your profile. Aside from having that trustworthy image, you want to look authoritative among your colleagues, so stick to simple, neutral photos. 

Introduce Yourself in the Best Way Possible

Another way you can establish that trustworthy image is by having a well-written introduction. Most professional networking sites and social media platforms have a bio or About Me section. Take advantage of this space by talking about your career – your role in the organization, tasks, goals, and achievements. Keep it short and simple. A three- to five-sentence paragraph should be enough.

Include What You Do for Fun

You’re not limited to talking about career information. In fact, it will be good for networking when you include your hobbies and interests in your bio. This will allow colleagues to connect with you about other life aspects on top of real estate matters. Who knows, your golf hobby or travel lifestyle might just be your common ground with external contacts, and can be a nice online conversation starter. Don’t be afraid to disclose what you do for fun on professional networking sites. Remember, at the core, career-driven individuals are ordinary people who have a life outside work.

Publish Authoritative, Engaging Content

When you post relevant content, you’re hitting two birds with one stone: establishing your thought leadership and enticing people to connect with you. There are two ways to go about this: sharing other people’s content and creating your own. 

In the former, the key is to follow profiles or pages that produce excellent content. Consider following Lamudi’s LinkedIn page, and you’ll surely find a wealth of content worth sharing. As for creating your own, come up with a content calendar that involves various types: blogs, images, videos, and podcasts.

Prioritize Quality Over Quantity

Most people make the mistake of connecting with a lot of professionals online for the sake of just that–having several connections. While it may be an impressive sight to have thousands of connections on your profile, if you’re not careful in picking who you connect with, you may be ruining your own networking efforts. 

For one, your social media timeline will only be filled with content that is not relevant to your practice. It will be hard to reach out to contacts who can be of help in achieving your career goals. Instead of focusing on quantity, go for quality, filtering who you add to your online network.

Engage, Engage, Engage

Avoid being a mere lurker on professional networking sites. Participate actively. Like and share the posts of people in your network. Give your two cents on real estate-related matters by commenting on the posts. Or, if you post something and someone comments on it, acknowledge their insight and try to expand the conversation by posing a question or another insight. Little by little, with the content you engage in, you’ll be able to establish your expertise among colleagues and at the same time, make your online presence felt.

There’s no doubt about it, networking has changed over the years. It’s taking place not only in hotel ballrooms or exhibition centers but also in the digital space. Do digital networking right by following these mentioned best practices. 

If you want to learn more about how you can grow your real estate career, attend Lamudi Academy’s learning sessions.

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