Why Sta. Rosa Remains a Resilient Real Estate Hotspot Amid the Pandemic

Location reigns in real estate, especially in the time of pandemic. Recently, a lot of experts have been giving forecasts about property hotspots that are seeing more popularity among home buyers.

In the webinar Lamudi hosted last September, industry leaders agreed that regional centers have been turning heads amid the health crisis. The latest Lamudi trend report, meanwhile, showed a few provincial cities that stood out. One of them is the Lion City of the South, Sta. Rosa in Laguna. 

The recent Lamudi data shows that this city has been getting significantly more inquiries in the first half of 2020 compared to the second half of 2019, experiencing a growth of 27.22 percent. If you’ve been scouring provincial cities to be your next home sweet home, you may be curious what’s in Sta. Rosa that makes it a resilient real estate hotspot amid the pandemic.

Near the Capital

According to the report, the proximity to Metro Manila may have contributed to Sta. Rosa’s popularity. People want to be near the central business districts (CBD) of Makati and Taguig, the usual places of work for most professionals. Interestingly, being near, but not necessarily living within these busy cities, is what a lot of people prefer now.

The new normal of work may have played a huge role in this shift. As businesses move to a remote kind of work arrangement, living outside the metro becomes a more attractive option, especially when the area is accessible. In the case of Sta. Rosa, it only takes about half an hour to get to the CBDs.

One of the conveniently located neighborhoods in the city is the flagship project of Greenfield Deluxe, Trava. A luxury development by Greenfield Development Corporation, this 33-hectare community allows future dwellers to move to and from Metro Manila with ease through Greenfield City’s exits along South Luzon Expressway (SLEX). You can use Eton-Greenfield City, Greenfield City-Unilab (formerly Mamplasan) and Sta. Rosa interchanges to reach the metro.

Lots in Phase 1 are already being turned over, which means you can start building on your luxury lot in Sta. Rosa soon.

Provincial Atmosphere with Urban Convenience

Aside from the remote work arrangement, people prefer moving out of Metro Manila and into provincial cities like Sta. Rosa because of a simple reason: to be away from the hustle and bustle. At a stressful time such as a pandemic, you want to be in a home where you can be at peace. 

In Sta. Rosa, sprawling estates fill the city, offering idyllic communities for homeowners. Living in Greenfield Trava, for instance, you can experience an atmosphere of peace and quiet you’ll only find in laid-back provincial areas. After all, 45 percent of the development will be dedicated to open spaces. The township it’s in, Greenfield City, features green areas as well, on top of the bike-friendly, tree-lined roads.

On the flip side, it’s not a secret that Sta. Rosa has a cosmopolitan vibe, thanks again to the sprawling estates that emerged in the last few years. As a mixed-use development, Greenfield City introduced new commercial and retail spaces in the area, making it easier for residents in villages to get what they need. In the time of pandemic, where travel restrictions are a norm, such convenience is a must-have in a home address.

With Greenfield Deluxe’s Trava as your next home, you can easily get high-quality healthcare, as top-notch hospitals are a short drive away. This includes The Medical City South Luzon, China Bank-Sta. Rosa Hospital, and Asian Hospital. There’s no need to worry about grocery errands either, as shopping centers, such as Paseo Outlets, Arcadia, and Laguna Central, can be reached within five minutes from the residence.

Sustainable Living in Sizable Lots

Space is another reason many home buyers are flocking to provincial cities like Sta. Rosa. With almost all activities concentrated in the home during this time of the pandemic, from work and business to learning and recreation, people want to get as much space as they can in their homes.

As you know, in Metro Manila, the typical residential arrangement is condo units, since there’s not much land for development in the region. In areas outside the capital, the modern developments offer a lot more space. In Greenfield Trava, you can expect generous land cuts ranging from 550 to 750 square meters.

With this sizable lot, you can build a garden right in your backyard. More than beautifying your outdoor space, you can get started on vegetable farming and adopt a more sustainable, eco-friendly living. Or, you can also follow the modern tropical model house designs in Greenfield Trava, where a pool and a deck is a major feature of the outdoor area.

Since you can build a bigger home, you can include all the amenities that will support your remote work and homeschooling arrangement.

It’s no surprise that Sta. Rosa emerges as one of the most resilient real estate hotspots amid a crisis. It has all that a home buyer needs in adjusting to the new normal. If you’re looking for your next property investment, consider the luxury neighborhood Trava by Greenfield Development Corporation in your options.


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