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The continued advancement of different media channels has influenced almost every aspect of life, where amid the noise it can be challenging to take on unique thinking
The recent 2016 National Elections are considered to have been the most social-media driven in the history of the Philippines. The presidency is said to have been won with the help of ardent supporters proving to be more digitally savvy than that of the campaign managers themselves, essentially confirming that media and technology are changing the way we live in and learn about the world.
Content is strewn not only by words on paper, but now more so through the powerful images and sounds of our multimedia culture. The sharing of facts and ideologies is not just relegated to television and radio, but now also through websites, social media sites, and smartphone applications. With content available with the push of a button (or a tap on a smartphone icon), and most major marketing strategies centered around it, media no longer just shapes our culture; it is our culture.
Battling the Wave of What Is Popular
The unfortunate drawback to this increase in accessibility of information is that a good portion of society have seemingly become virtual slaves, whose self-assurance come from the number of friends and subsequent “likes” gained on social media, and lifestyle choices dictated only by what is trending in the news or what has become “viral” online.
In this sea of information, it can indeed be at times challenging to remain particular and discerning, as there is plenty of content (and most of them are noise) to sift through. Subsequently, it can seem easier to rely on what most have seemingly taken as good or reliable. This leads many people to go with what is seen as popular, and a handful to dare to be different.
Retreating from the Noise
Research shows that 58.2 million Filipinos use the Internet, and that the Philippine populace as a whole comprises the second most avid watchers of television among Southeast Asian nations. Such a penchant for digital output is indicative of how much media influences our lives, making a good personal place to retreat to very important in channeling out noise and cultivating individuality.
This is seemingly easier said than done, particularly when one opts for condominium living. An obvious downside to the property type is that it hardly lends itself for creative or unique thinking, as it is often built uniformly with the rest of the units in the vicinity. One can only imagine trying to unplug from media, only to find oneself in a residence that is seemingly just as cookie-cutter as what is popular on TV.
A Unique Space for the Individual Thinker
Fortunately, there are developers like Megaworld Corporation, who place as much focus on the individual as much as on the property, and come up with projects like The Ellis. Located along L. P. Leviste Street in Salcedo Village, it is a unique respite sitting in the thick of the busyness that is Makati. Highlighted by design and innovation, it boasts “first-of-its-kind” amenities geared toward the modern and distinctive needs of its future residents.
This is highlighted by CoLAB Shared Spaces, which are creative, non-conventional working areas where one can simply come in, have some coffee, fire up their laptop, and work peacefully or connect with like-minded individuals. Then for taking a break, there is the Pause and Play Room, where the only rule is to have fun. Amenities here include classic board games, foosball, and hammocks.
Additional features include a unique, unconventional, and contemporary façade; interiors inspired by New York City’s industrial design; and windows and balconies that are asymmetrical for a modern feel, creating an aesthetic distinction among units, making each seem more personal.
For Those Living to Stand out
Going against the grain takes some effort, particularly in an age with plenty of digital noise. But sometimes, all one needs is the perfect place to cultivate one’s individuality, to remain unique, and to simply create. Like a true original, The Ellis is beyond cookie-cutter with its out-of-the-box, carefully designed, and well-thought-of building features and amenities, perfect for those living to stand out.
For more information on The Ellis, contact +63917 8876223, email info@megaworldmakaticbd.com, or visit www.facebook.com/MCBD.Megaworld/ and www.megaworldmakaticbd.com.
This article was sponsored by Megaworld Corporation.
Main image via Shutterstock
