Understanding the Luxury Leasing Market: Why You Should Look at Roxas Boulevard

Luxury leasing market Roxas Boulevard Condo Anchor Land

Anchor Land’s Admiral Baysuites and Admiral Grandsuites present an opportunity for investors to take advantage of the demand for real estate in the Roxas Boulevard market

The major arterial road of Roxas Boulevard that stretches along the shores of Manila Bay has risen to become a tourist hotspot with its majestic sunsets, laid-back seaside vibe, and the slew of entertainment areas running its length.

In a real estate perspective, this presents a golden opportunity particularly for upscale developers to attract the tourists and locals belonging to the affluent class. The famed scenic waterfront promenade of Roxas Boulevard could easily rise up and rival the existing markets of Makati CBD, Bonifacio Global City, and Ortigas Center that dominate the real estate scene in Metro Manila.

In fact, real estate players have already laid their eyes on this already blossoming market, taking advantage of the potential this boulevard holds. Industry giant Anchor Land is among these developers, setting up its 53-story European-inspired Admiral Baysuites along the road’s stretch. Anchor Land is also banking on its several projects in store like the Admiral Hotel and the Admiral Grandsuites.

For investors, this presents a perfect opportunity and a good time to bulk up their property investments, as developers like Anchor Land has set up projects that would certainly do well given the demand for real estate in the area. It is also a good source of passive income should they put the units up for either short-term or long-term lease. These units will also be a good addition to their portfolio given that these assets’ values appreciate over time.

What is it about this boulevard and why does it possess such promise in the luxury leasing market space? First, let’s go back in time and see how it became what it is today.

Originally called the Cavite Boulevard, this major artery was renamed many times in history. It bore the name Dewey Boulevard in honor of Admiral George Dewey, who banished the Spanish Navy during the Battle of Manila Bay.

When the Japanese assailed the country, it carried the name Heiwa Boulevard. It was in the 1960s when it was christened as Roxas Boulevard in honor of the fifth president of the Philippines, the late Manuel Roxas.

In the early 1900s, architect Daniel Burnham planned the embellishing of the city of Manila and targeted to make use of Manila Bay’s natural beauty to enhance the city’s aesthetics. This was at the height of the City Beautiful movement trend in the United States.

After the changes in its name and numerous restoration and renovation works, it has come to be the Roxas Boulevard people know and love today, a famed promenade teeming with establishments and sights to see.

This makes the development of Anchor Land’s project a success. It capitalizes on the fact that the Roxas Boulevard is a major mover of not just tourism but also of business and economy. With many tourists flocking the area, property investors are in for a treat, as demand for both short- and long-term rentals in such areas will surely maintain its momentum.

There are three things why the real estate market in Roxas Boulevard is expected to be a force to be reckoned with. These are the reasons also why investors looking for a good and steady source of income should consider looking at this thriving real estate market.

Excellent Connectivity

A good property investment always starts with a good location. Roxas Boulevard is an ideal place to invest in due to its vital arterial function. It cuts through the cities of Manila, Pasay, and Parañaque, traversing nearly five miles starting from Rizal Park and ends at the intersection of NAIA Road.

NAIA Roxas Boulevard Anchor Land Admiral Grandsuites
The Roxas Boulevard area is easily accessible, particularly to the Ninoy Aquino International Airport. Photo via Deposit Photos

This eight-lane boulevard also connects to EDSA, attaching the three cities to the rest of the metropolitan region. It also provides access to Coastal Road, connecting Metro Manila to the province of Cavite.

With Admiral Baysuites conveniently situated along the boulevard, its residents would be able to enjoy excellent connectivity to and from other parts of the metro and other areas of attraction.

Roxas Boulevard is home to different points of interest such as the Rizal Park, the Cultural Center of the Philippines Complex, SM Mall of Asia Complex, Star City, Aseana City, and Entertainment City. It is also connected to convention and trade centers like the Philippine International Convention Center and the World Trade Center Metro Manila.

A number of government institutions are also within reach, including the Bangko Sentral ng Pilipinas, Department of Foreign Affairs, Department of Finance, Philippine Navy, and the Philippine Senate.

Vibrant Entertainment Scene

Roxas Boulevard is also known for its access to the Entertainment City, a gaming and tourism complex sitting on a large parcel of reclaimed land from Manila Bay.

Poised to lead the next wave of growth in Metro Manila, this tourism gateway is already home to some major names in the hospitality and gaming industries, such as the City of Dreams Manila, Solaire Resort & Casino, and Okada Manila. It is further being developed into a vibrant entertainment scene. Some ongoing projects are Resorts World Bayshore and Westside City.

Inspired by the glitz and glamor of Las Vegas, the Entertainment City is projected to attract at least a million tourists every year. More so, it is expected to generate a huge demand for real estate coming from foreign expats, tourists, and affluent individuals.

Projects like the Admiral Baysuites and the upcoming Admiral Grand Suites, both of which targets the high-income earners, will surely be able to take advantage of this growing demand. And as more tourists and expats frequent the area, the demand for short-term residential leases is likely to swell.

Timeless Beauty

No one can deny Roxas Boulevard’s timeless grandeur. Locals and foreigners alike enjoy the sight of the calm waters of Manila Bay and the Baywalk lined with palm trees. Just like in other countries, waterfront properties are often valued higher and are the most sought-after by investors. This is why developers situate their projects in places where sceneries such as that of Roxas Boulevard can be seen.

Roxas Boulevard Anchor Land Admiral Grandsuites
Roxas Boulevard remains one of the most picturesque locations in Metro Manila. Photo via Shutterstock

Admiral Grandsuites is taking this view to new heights. This 43-story residential tower has limited units that give its residents breathtaking panoramic views of Manila Bay. Who would not enjoy drinking their afternoon tea while watching the spectacular sunset? Add to that, its planned amenities would give its tenants a sort of resort-like lifestyle in the middle of the city.

These are but some of the major reasons why everyone must keep an eye on Roxas Boulevard. With its immense potential now being realized, this area will soon be a major real estate driver, especially in the area of luxury leasing.

Anchor Land has set a new standard when it comes to the luxury residential projects. It has outdone itself with Admiral Baysuites, one of its most successful projects to date. And as the development of Admiral Grandsuites continues to unfold, both investors and property-seekers can expect nothing but the best from Anchor Land.

This article was sponsored by Anchor Land Holdings, Inc.

Anchor Land Holdings, Inc., is one of the fastest growing real estate developers in the Philippines. Initially establishing a niche within the affluent Filipino-Chinese community, Anchor Land has brought modern condo living to Old Manila via a well-thought-of combination of modern trends and classic comforts and practices.

Main image via Shutterstock

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