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As 2014 draws to a close, licensed real estate brokers can use the coming holidays to reflect on, renew, and reinvigorate their marketing strategy to make sure that leads will flow in and more real estate transactions are successfully closed in the coming year. This is easier said than done, but with these four tips from Lamudi Philippines, brokers can up their game and achieve even more success in 2015.
1. Real estate brokers are sellers, so be good at it
At a recent brokers’ summit, organized by Lamudi, seasoned broker and National Real Estate Association Philippines (NREA Phil) chairman Alejandro Mañalac said that in order for real estate brokers to become successful, the first thing that they need to do is be spectacular at their job. He also said many Filipino real estate brokers distance themselves from the label “agent” (or ahente in Filipino), which at times may have negative connotations. However, this does more disservice to the profession than good, as labels are irrelevant; instead, brokers should focus on helping home-buyers find the their dream home. Indeed, the saying “helping is the new selling” holds true here.
2. Keep in touch with clients
Be at the forefront of your clients’ mind (both old and new) by keeping in touch with them. Instead of sending emails about your new listings or some sort of promotional newsletter, share educational, informative information about the property landscape. Past clients will be more interested in your knowledge of the best locations to find a home, the ways to snap up a great loan, or even tips and advice on how to stage a home for selling. Information is a very powerful tool, so make sure to position yourself as a property expert by creating a high-quality content marketing campaign and sharing it with your network.
3. Maximize Facebook
Plenty of Filipino licensed brokers might already have a Facebook business page, but many of them might not be using the social media site to its fullest potential. One of the most useful features for businesses is Facebook’ ability to invite email contacts to join a Facebook page. By posting informative, educational content, brokers can easily engage with house-hunters through the social media platform. By optimizing the Insights tab, brokers can focus in on key demographics and tailor content accordingly.
4. Go mobile
Filipinos are quickly discovering the delight—and usefulness—of smartphones. Although smartphone penetration in the Philippines is still currently low at 15 percent, this is expected to jump to 50 percent in 2015, so creating a strong mobile presence is a must. This does not just mean, however, creating a mobile app, which can be costly. Instead, ensure your online content is optimized for mobiles. Whilst it is important that listings, blogs and company information is clear on a desktop, in this ever-growing mobile world, this information must also be mobile-friendly.
