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Generating interest in your real estate listings need not be expensive — all you need is a good dose of creativity.
Whether it is due to being in a market with a high inventory or being one of the many real estate firms existing in a particular area, it is always a good idea to take steps in increasing interest in your listings. These need not be too extensive or too costly, as little changes and steps can also help your listings move more into the forefront.
1. Share listings on social media
While essentially a no-brainer, it cannot be stressed enough how sharing listings can increase interest. Should you already have the needed business accounts on platforms like Facebook, Twitter, and Google+, all you have to do now is to schedule what properties you will share and when during the course of the day.
Keep in mind, however, not to use social media too extensively to avoid looking too commercial to users. Also remember to not simply share properties without context, as this may have a reverse effect and drive away interest.
2. Create video tours of the properties
The key benefit of video tours is that you can gain search engine leverage, because videos are indexed. Make sure the video title and description is optimized by including the properties’ locations and some optimized copy.
If you include yourself in the video as the one making the tour, this also builds trust with viewers, as not only will they know more about the property, but also about you.
3. Promote on real estate portals
You do not have to compete with them. In fact, you can join them. Online property portals receive thousands of visitors a day, so the potential interest for your listing would become significant.
Granted, other properties will be listed on the sites too, but if you use your accounts well and include high-quality photos and comprehensive information with each of the listings you post, then your listings will be the ones that are worth a little extra promotion.