Traditional marketing across various industries is rapidly being superceded. Readily available technological mean going online an obvious if not necessary choice. Indeed, the future of real estate marketing is digital though some would argue that it is already in the present. There clearly exists an undeniable shift in marketing approaches and effective consumer reach. Those who continue to wait before making their move or refuse to adapt are at high risk of getting left behind.
Going online makes it easier to upload complete information about a listing. Real estate owners, brokers and agents can input a property’s basic details, upload good photos and even post videos. Doing this will also make it more convenient to communicate with interested buyers. Seller contact details will usually be revealed after a potential client or their broker provides theirs in return. This initiates the process by getting the proverbial ball rolling.
Today’s digital means of real estate marketing does open the door to a wider network of possible contacts. The same however is also available to the competition. A savvy digital marketer cannot rely on a single means of advertising a listing. Combining good real estate platforms, search engine optimization (SEO) and a growing email list is essential. Others enlist the aid of influencers and bloggers, or use pay per click methods or affiliates.
There are clearly multiple ways to succeed on the digital landscape. Investing time to understand how to use it effectively will surely reap benefits. Yet, it should be stressed that knowing its technical aspects must be combined with strategic goals. Sure, there are multiple avenues to connect buyers with sellers, but this should be adjusted to seek more specific prospects.
Taking a real estate post online through platforms such as Lamudi is an example. This allows a user to present complete details and photographs of a listing on a more buyer friendly format. It will also have the contact details of the listing owner who will have the ability to track potential leads. Online real estate marketing allows the listing owner to expand the market of their post by targeting a specific demographic. On the side of property seekers, finding listings that match the requirements of each unique searcher narrows their selection process and saves their time.
Too good to ignore
There are over three billion people online. Time spent on such platforms around the world is an average of about two hours. This can go up to a little under four hours in the Philippines, which occupies the top spot among all countries tracked. Traditional real estate marketing cannot compete based on this audience alone.
Combining this technology with a powerful real estate platform such as Lamudi will increase the chances of a listing being viewed.
There is nothing wrong with flyering, cold calling, face to face meetings and networking. These pillars of traditional real estate marketing can still work effectively, though more effort is required compared to digital means. There is of course the argument that some buyers prefer a more conventional approach. That is all well and good if such segment constituted the majority of the market. Acceptance of digital interactions for real estate is growing each day and is undeniably establishing itself as the new convention.
Freedom of choice
Digital real estate marketing campaigns are also being practiced in online chat rooms. They are free to join and provide another opportunity to expand an online network. Posting a link of a listing generated on a platform like Lamudi provides interested buyers complete details without cluttering up the chatroom. It will also help them disseminate it faster by copying the link instead of uploading photos one by one.
There are still other methods through which real estate owners and brokers market their listings. Posting on their personal blog or website is another instance. Those who have skills in producing videos can add one on such platform or upload it on YouTube. It is currently the number two website in the world, behind its parent company Google. There are still other means to market a property using email, virtual reality or drone-made videos.
It is clear that the future of real estate marketing is digital whatever the preferred mode may be. Yes, it might be more competitive, but going digital allows a listing to be viewed online twenty four hours a day, by anyone, anywhere in the world with an Internet connection. Listings reach a more targeted audience when paid. The same cannot be said about traditional real estate marketing, though complementing it with digital means will increase its effectiveness.
The Lamudi Outlook Conference 2019
“New-Age Customer Experience: Transforming Real Estate Marketing in the Age of Disruption” is one of the topics to be discussed during The Outlook Conference 2019 on October 17 at the Makati Shangri-La hotel. Deborah Ong, Head of Corporate Partnerships at Lamudi, will moderate panelists Thomas Mirasol (General Manager, Federal Land), David Rafael (President & CEO, Aboitiz Land), Tek Samaniego (Property Editor, Philippine Daily Inquirer Property), and Marco Antonio (President & CEO, Century Properties). This track will focus on the role of disruption from digitalization in shaping a new breed of real estate clients, along with strategies that should be adapted to thrive in this new consumer environment.
The other topics that will be discussed during this event are:
- Taking Sustainable Action: Addressing Climate Change Through Real Estate
- Fresh Perspectives: Mapping Evolving Real Estate Sales
- Paradigm Shifts: The Sharing Economy and the Real Estate Market
- Changing Face: Uncovering Alternative Ways to Invest in Real Estate
Interested participants can book their tickets for the event through firstname.lastname@example.org.
For more information, visit lamudi.com.ph/outlook2019-conference.