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For trusted property developers like Anchor Land, licensed real estate brokers play a key role in the success of its projects.
Their role covers the nitty gritty of the sales process— from the moment the clients make the down payment to the monthly mortgage and association dues. Thanks to these real estate professionals, every possible aspect is taken into account to ensure that the clients completely understand their property purchase.
A partnership meant to provide solution
Anchor Land believes real estate brokers ought to represent the property firm as professionally as possible. It’s a partnership with a shared goal, which is making sure the clients are happy and extremely satisfied with the properties they buy.
Anchor Land president Elizabeth Ventura said that the company is on top of equipping real estate brokers through a thorough training program. Brokers are educated not only with sales strategies but also with relevant information about the market and the locations of the projects they are selling. Through this program, brokers acquire a deeper understanding of how the properties match certain demographics in the market.
“It’s like an academy for our brokers we accredit. We continue to support them and equip them with helpful strategies so that they do not mislead anyone. We want to raise the bar higher when it comes to selling our projects,” Ventura said.
Davao’s booming property sector
With the surge in interest for condo properties in Davao City, Anchor Land believes that real estate brokers have become more relevant in identifying the right market for 202 Peaklane, its pioneer project in the southern capital.

The two-tower, 28-story residential development, rising in Davao City CBD has been carefully designed to suit the anticipated needs of the rapidly evolving market in Davao City. The property offers smart solutions and future-ready features and amenities for its residents to enjoy the demands of a 21st-century lifestyle.
202 Peaklane is ideal for students, expatriates, tourists, entrepreneurs, and starting families. It is just a pedestrian lane away from Ateneo de Davao University and Marco Polo Davao.
As Anchor Land takes part in changing the landscape of Davao, it continues to pursue efforts that enable real estate brokers to be on top of their profession.
Creating value and building trust
As trusted partners of Anchor Land, real estate brokers are committed to serving the best interests of the company’s clientele. They focus on creating value for clients and building trust. They foster wonderful relationships with clients which eventually leads to remarkable opportunities in the property sector.
“We are the front liners and clients are asking us what’s in it in Davao City. ‘What’s in there? What’s the good investment? What’s in it for them?’ We are the ones who would tell them what’s in Davao City and what investments suit them,” Lady Jozel Visitacion of Get Home Realty said.
For Davao-based real estate broker Hanna Baldonado, it goes beyond just selling. “It’s more of equipping ourselves to do more and to give more for the citizens and for everybody who’s seeking property.”
Being a good listener is also a trait that has been cultivated among Anchor Land’s brokers. They listen carefully to their clients because they care and they want to understand their needs and provide the right solution.
The right formula to success
According to Eric John Villasor, the efforts of Anchor Land in training them made offering the project easier to the Davaoeños.
“Developers should share their expertise through trainings and seminars to boost the brokers’ selling confidence and become a power broker—the things which Anchor Land never fails to do,” added Villasor.
“On top of that, brokers were successful in selling 202 Peaklane because it has everything a client is looking for. Location–wise, it is one of the best in Davao City. 202 Peaklane also has the lowest price in terms of fully furnished condo units in Davao City, on top of the state-of-the-art security features like the digital lockset and the integrated ventilation system which is new to the market,” Villasor added.
“And most of all, you have the trusted developer, Anchor Land, which is known to have developed world-class skyscrapers in Metro Manila.”
With real estate brokers like them, Anchor Land knows their clients are in good hands.
Read our previous journal for more features on local real estate.







