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Property giant Empire East Land Holdings, Inc., the middle-income subsidiary of Megaworld Corp., is celebrating its 25 years as one of the leading players in the real estate industry.
Since it was established in 1994, Empire East has built more than 17,000 condominium units across 110 mid-to-high-rise condominium towers and developed 7,700 houses-and-lots on its horizontal subdivisions—catering to various micro-segments of middle-income buyers.
Championing the Middle-Income Market
Empire East was primarily incorporated to strategically cater to the middle-income market at a time when the middle class was beginning to thrive. It would then develop residential projects that adapted to the needs and budget of middle-income earners.
However, as the economy began to boom due to the arrival of the BPO industry and strengthening remittances from OFWs, the purchasing power and desires of this market evolved. This prompted Empire East to build projects that address their need for properties for investment and those that would upgrade their living experience, starting with the high-rise four-tower San Lorenzo Place in Chino Roces Avenue, Makati City under the new “Empire East Elite” brand.
Real Estate Trailblazer
The company also has a proven solid track record of creating high-quality and unparalleled communities by adjusting to evolving market preferences by providing game-changing real estate concepts.
The “No Downpayment Scheme and Zero Interest” was pioneered by Empire East in response to the Asian Financial Crisis of 1997 through the six-tower San Francisco Gardens in Mandaluyong and nine-tower Greenhills Garden Square in Quezon City. In its largest completed residential complex, Cambridge Village in Pasig-Cainta area, Empire East was the first to offer homebuyers a flexible payment option of until 15 years to pay.
Empire East also introduced the township model through its sold-out flagship project Laguna Bel-Air in Santa Rosa, Laguna which integrated its own parish church, science-oriented school, retail establishments, world-class amenities, and exclusive transportation services.
Empire East was also the first to integrate loft-type units in its condominium developments, allowing residents to experience a traditional bi-level home. The company’s transit-oriented developments address the Filipino buyers’ demand to be near major transportation systems.
Communities that mimic the look and feel of a city on a smaller scale called “micro-cities” were also a first from Empire East, along with urban resort communities that integrated world-class resort-inspired features and amenities.
Highly-Recognized Developments
Empire East ensures the integrity of its projects through its high-quality yet affordable offerings, with some receiving due recognition recently. Empire East’s San Lorenzo Place was awarded this year’s Best Mid-End Property Development in Metro Manila. Meanwhile, The Cambridge Village has been recognized as Best Affordable High-Rise Condominium as well as Best Universal Design Development. Covent Garden in Santa Mesa, Manila, and The Rochester in Pasig City, were highly commended for Best Mid-Range Condo Development and Best Affordable High-Rise Condo Development categories, respectively. A total of five property awards in 2019 cemented Empire East’s market leadership.
Under the powerful vision clearly directed by its Chairman, top business tycoon Dr. Andrew L. Tan and the effective and dynamic leadership of Atty. Anthony Charlemagne C. Yu, Empire East continues with its tradition of innovating and delivering unparalleled communities to its ever-changing market.
And to celebrate its 25th year, President and CEO Atty. Yu has announced earlier this year that Empire East plans to spend Php25 billion in the next five years for its pipeline of projects as it anticipates a stronger demand from the residential market. The 24-hectare Empire East Highland City township in Pasig-Cainta will be the centerpiece of this.
“The company remains strong and confident that we will be able to sustain our growth in the coming years,” Atty. Yu said.
