Called “I Own My Dream,” noted developer Filinvest Land harnesses its 60 years of experience in building quality homes for Filipinos.
Dedicated to fulfill more Filipino dreams of a better life and owning a home, noted real estate developer Filinvest Land has recently launched “I Own My Dream,” an advocacy that aims to empower Filipinos to aim big, work hard, and enjoy success. For the property giant, no one else embodies this campaign better than popular TV personality and actor Richard Yap.
A successful artist and entrepreneur in his own right, Yap was chosen by the developer to serve as the company’s dream advocate and inspire Filipinos to own their dream. Filinvest believes that Yap truly exemplifies this campaign because he characterizes the Filipino dreamer who is relishing great achievements for he dared to chase his ambitions.
“Richard started out like any of us, a husband and a father who only wanted to provide the best for his family. Now he is enjoying the fruits of his efforts and a flourishing acting career even with a relatively late start,” says Francis V. Ceballos, Filinvest senior vice-president. “He is considered a compelling and credible brand ambassador for he is seen as a proof that dreams do come true at any age,” he added.
Meant to highlight the advocacy and reach as many dreamers as they can, the leading developer staged a series of events dubbed as Property Festival held in strategic locations in Metro Manila where thriving Filinvest communities are available for the market. The second leg of the Filinvest Property Festival ran from September 17 to 23 at SM North EDSA’s The Block. The company plans to bring this campaign caravan to other parts of the country in the near future.
“Since the beginning, Filinvest has been driven by its desire to fulfill every Filipino’s dream of owning a home. Now after five decades, we continue to build more dreams, while expanding our diverse portfolio to include townscapes, offices and retail spaces,” Ceballos added.
When asked about Filinvest’s sales and growth for the year, Ceballos noted that they are seeing very good sales and prospects for 2015 and beyond. The company also highlighted their extensive presence in the Philippine real estate scene, they have projects in key areas in Metro Manila, the rest of Luzon, Visayas, and Mindanao and they recently won the bid to develop the 288-hectare Clark Green City in Pampanga against other top property movers in the Philippines.
Main image: Photo courtesy of Filinvest Land
