Let sales be one of your business’ biggest improvements this year. Here are a few actionable ways to achieve increased sales in 2019.
Last year was a good year for real estate, especially since the demand for condominium units in the Philippines have significantly increased over the past couple of years despite the decline in supply. More Filipinos are determined to invest in real estate and this is a good opportunity for both real estate developers, agents, and private sellers.
Furthermore, the new year is a good time to regroup and assess how your real estate business is doing in terms of coping with change. Today, as we rapidly experience the age of information, businesses are finding it more and more necessary to automate and digitize their processes. As most consumers use the internet and social media as their sources of information, the demand for businesses to move toward digitization has never been greater. Aside from dependable quality performance, businesses need only to respond to this growing necessity to keep their enterprises in the loop, ensure the brand’s presence, and thus, increase their revenue.
In real estate, securing leads is a significant part of the work. What strategies and tactics must real estate professionals use? Here are some ideas:
- Take advantage of real estate listing websites
Real estate listing websites such as Lamudi is one of the best ways and avenues to sell your property. Apart from it’s free, it’s actually one of the first places people go to when they are looking for properties online. Like Facebook, you have to use good quality images (and videos, if allowed) and short but detailed descriptions which will compel prospective customers, as well as set you apart from all other sellers. Lastly, do not forget to put your correct and complete contact details. It’s best to include your email address, mobile, and telephone numbers so that potential buyers can easily reach you.
2. Establish a presence
One thing that is attractive to prospective customers is seeing regularly updated online activity. The key pointer to remember about posting through social media is to do it in steady intervals. You should post just enough content on a regular basis—for example, one post a day or every couple of days. You want to avoid oversaturating your prospective customers’ feeds and then disappearing for periods at a time. This might signal that you’re only promoting your business online at times when you need to, such as when sales are low. Social media can be a really useful tool. Most importantly, it will help you position your business as a dependable and highly competent enterprise.
3. Build a network
Remember that social media, after all, began as social networking sites. You can use social media as a way to gain new partnerships and collaborations, but also mainly utilize the network you already have to help you seize opportunities. Each connection is important. Be patient, as that sister of a friend of a friend may just be waiting for a little push from someone like you.
4. Be more visual
Respond to the changing times by generally being more visual. Visual elements tend to reach your audience easier and much quicker. Investing in video, image, and infographic will help your prospective customers feel that you are making your content accessible to them, and can hopefully translate into positive leads.
5. Give freebies
Apart from rewards, having giveaways or freebies with company branding not only can help you promote and let your clients remember you, but you’re also actually getting your name out to those who have yet to meet you or know your company.
Giveaways do not need to be extravagant unless you have a budget. It can be simple but functional things which your clients can make use of such as pens, foldable fans, reusable eco-bags, and whatnot.
6. Invest in Google Adwords
Google Adwords, or Google Ads for short, is Google’s advertising system wherein one (a person or a company) can bid on specific keywords to use which will then appear in Google’s search results. This is the most effective ways to get exposure, reach more audience (aka potential buyers), and generate leads if you’re looking at selling your real estate property online.
Every year, more and more home buyers are using the internet to look for properties online. If you have a website or a blog, you can use Google Adwords to target this demographic in your online advertisement.
7. Talk to your customers
The key to increased sales remains in great customer service. Identifying where there is room to serve the customer can ultimately determine the sale for you. To achieve this, keep in mind that proper communication is key. Let your prospects feel that you are there to support them when they have concerns and fears, but never overstep boundaries. Hard selling can likewise be a major turnoff for prospective buyers. Strike a balance in starting conversations. Once your prospects feel at ease with sharing their concerns with you, the more likely they will engage in business with you.
8. Start a blog, vlog, or both
It’s official: vlogging has taken over the internet. While it may be mostly done by youngsters, who says you can’t use it to sell real estate properties?
But if vlogging is not your thing, then perhaps you can blog instead. Blogging is an effective way of digital marketing and putting your property for sale online. This way, you’re more likely to get a positive ROI on your effort.
Or why not do both? That way, you get more exposure and reach more people.
9. Explore more tech
Yes, social media is the current frontier. Yet there are so many more ways to explore how you can use technology to promote your business and increase sales. Firstly, you can employ chat boxes for your company, which also helps you achieve excellent customer service. You can also use e-mail marketing software. Finally, you can develop and customize your own app, bringing it even closer to its end users. However, a good reminder in using any tech would be that there always has to be a human touch to all the digitization your company requires.
10. Over-deliver
The most important factor for sales is still the quality of your product or service. In terms of real estate, this necessitates that developers, brokers, and other practitioners ensure the best service on their part. It is much better to over-deliver than the alternative. This doesn’t necessarily mean pulling off something grand for your customers but achieving this through an unexpectedly pleasant experience or a product or service that wows. Make sure to stay consistent, and give this treatment to both new and old customers. More satisfied customers will mean smoother sales relationships.
Real estate marketing can get challenging, especially if the economy is also facing challenges. So one of the best ways to boost your sales this year is through the internet and maximizing it to your advantage. However, it wouldn’t hurt to try traditional ways that have been proved to generate leads over the years.
Sources: The Balance Small Business, Engage Selling
