Online Housing Fair: Looking Back and Looking Ahead

From the success of the first online housing fair last May, Lamudi delivered yet another milestone in the real estate industry by completing the second online housing fair this September. More than anything, this success is anchored on the stories of property seekers finally making their dream property a reality

As we witnessed each young professional, growing family, and overseas Filipino worker finding their dream property at the online housing fair, we at Lamudi are more eager to see property seekers from the country and abroad reaching their real estate goals.

Success of the Property Fair

Allow me to take this time to reflect on the current real estate market on Lamudi. According to our event data, property seekers aged 25 to 34 were the most active in the online housing fair. This is no surprise since the millennials make up the largest portion of the current workforce. Established in their careers or businesses, they have the buying power for real estate investments. We believe that more millennials are taking up property ownership as well to support their work-from-home set-up.

Vertical projects located in key metropolitan areas–the capital region, Metro Cebu, and Metro Davao–saw plenty of activity at the online housing fair. With the nearing return of the workforce to the office, we anticipate a movement of property seekers taking up condos to be near the workplace.

Meanwhile, the most viewed house and lot projects are situated in regional cities near Metro Manila. This coincides with the prevailing trend we’ve seen all throughout the pandemic: property seekers going to suburban communities and taking advantage of more living and outdoor space.

We’re delighted that the exclusive deals and discounts offered by developers were a hit to property seekers, with many of them interested in developments that offer gift certificates and free appliances. A significant number of seekers also took interest in the low monthly amortization offers. 

Acknowledgment of Partners

As much as this event is a success to property seekers, we recognize that this milestone wouldn’t have been possible without the participation of the biggest names in the real estate industry. I would like to thank each of the developers who graced the event with the best of their projects: RLC Residences, AboitizLand, SOC Land, Futura by Filinvest, Aspire by Filinvest, Golden Topper, Taft Properties, PA Properties Hankyu Hanshin, Priland, Lumina Homes, Solar Resources, Worldwide Central, Damosa Land, The Hauslands, and brokerage firm PropertyPRO.

Offering the best deals in the market, they helped property seekers be one step closer to property ownership. Moreover, they showcased the best of Filipino craftsmanship, proving once again that the real estate sector is brimming with artistry and innovations.

I would like to express gratitude to the brands, organizations, and personalities that have partnered with us in coming up with the webinars. Our official partners KONE, Nook, AIDE, and BDO are a testament to the growing digital transformation in our country.

To event partners Happy Helpers, Clean All PH, Feng Shui Consultant Sofia Relosa, Zassy Green, Pag-IBIG, and Great Eastern Termite (GET) and Pest Control, your expertise has surely added value to the home lifestyle and property buying journey of the virtual property fair attendees.

We’re also grateful to our media partners, who helped us get the word out about the fair and reach more property seekers: Manila Times, Business World, Business Mirror, Malaya Business Insight, Sunstar, Mindanao Times, Sunstar Cebu, MediaBlast Digital, Real Estate Blog PH, and Manila Standard.

What’s Next for Lamudi

With the success of the recently concluded property fair, we see that the dream of owning property is alive in the hearts of our property seekers here and abroad. And to help every single family find their dream property online, our team is already working on the next online event. We aim to reach more property seekers based here in the country and abroad and help as many people as we can in their real estate goals.

Expect the next event to be bigger and better, with established and emerging developers headlining the property fair. As always, there will be webinars dedicated to improving your knowledge of all things real estate. From financing options and legal matters to interior design, we will bring educational talks straight from industry experts.

The Lamudi Online Housing Fair will continue to bring property ownership closer to you, wherever you are, wherever you want to live here in the Philippines. See you again soon!

Kenneth Stern
Kenneth Stern is a real estate veteran with 10 years of industry experience in the United States, Australia and the Philippines. He joined Lamudi as the CEO in September 2020, pushing the company to its hyper-growth phase. Under his leadership, Lamudi launched the first and biggest online housing fair in the Philippines in May 2021. Gathering the most trusted real estate developers and representatives from associations in housing and related industries, the virtual event amassed property seekers all over the country and abroad. Amid the pandemic, Kenneth rallied Lamudi towards improving customer support, extending assistance to property brokers, and creating innovative solutions for the industry.

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