The year ahead is an exciting time for the real estate industry. According to the Bangko Sentral ng Pilipinas, the market is set to recover from the pandemic next year. Meanwhile, Colliers Philippines foresees a gradual comeback of demand for the mid-income and luxury property segments next year, propped up by the government’s vaccination program and reabsorption of office spaces.
While 2022 holds a promising outlook, the past year was likewise a significant time for the industry. Far from a season of lull that only bridges the year of the pandemic and the year of expected recovery, 2021 marked some important movements in the market. For one, real estate activities, including trade and construction, were reported to surge in the second quarter of the year. It can be noted that the quarter marked the easing of restrictions.
For being a vital year for property players, it’s worth looking at 2021 again, mapping out what has happened in the past year to draw a realistic picture of what’s ahead.
In line with this, Lamudi Academy will be holding its year-end webinar on December 9. Homebuyers, investors, and real estate professionals are all encouraged to join the virtual event.
Snapshot of the Property Market
The year-end roundup will focus on the trends and insights gathered from the Lamudi platform. Kicking off with an overview of the market, the supply and demand figures will be presented, highlighting the property types that garnered the most number of listings and leads. The real estate demand for key regions, Metro Manila, Luzon, Visayas, and Mindanao, will likewise be tackled, giving property seekers a peek into the most popular types of properties in different locations.
In the initial report from Lamudi, mentioned in The Outlook Quarterly, land showed the strongest quarter-on-quarter lead growth in the first quarter of 2021. Houses, meanwhile, had the most number of leads.
The price trends will form part of the year-end webinar, with the number of for-sale and for-rent listings for each property price segment to be presented. The demand side will be featured as well, allowing property seekers to see which price segments are the most desirable among Lamudi users.
Most Popular Hotspots, Most Active Seekers
Providing location insights, the webinar will feature a rundown of the most popular cities in Metro Manila, Luzon, Visayas, and Mindanao, as reflected in Lamudi data. Historically, locations close to infrastructure projects have attracted strong interest among property seekers, as the market prioritizes convenience and accessibility. Amid the pandemic, tourist spots have seen more demand at the rise of staycation and workcation.
For homebuyers and property investors, the Lamudi data on top locations is especially useful for considering strategic areas for settling down or generating profit.
To help real estate brokers in their marketing efforts on the platform, the demographic data of the most active Lamudi users will be presented in the webinar.
Similarly, the overseas locations of pageviews sources, which provide a promising potential for marketing to an international audience, will be discussed. In the first quarter of 2021, the top five overseas seeker locations in Lamudi were Singapore, Dubai, Doha, Los Angeles, and Riyadh, as mentioned in The Outlook Quarterly. The most searched locations by seekers abroad were Quezon City, Makati, Taguig, Cebu City, and Parañaque. Find out how these trends changed in the yearend webinar.
More Learning Opportunities
Aside from the year-end roundup webinar, Lamudi Academy has a string of training programs specifically designed to equip real estate professionals this December. On December 10, they will hold Level-Up: Digital Lead Management, a session about maximizing customer relationship management tools. The next training, Succeed with Lamudi, will focus on the benefits of property technology. It will happen on December 15. The session centered on Qualifying Leads will be conducted on December 17.
On top of training sessions, Lamudi will publish a year-end report about the top cities to watch in 2022. Brokers and property seekers alike can benefit from the report, serving as a guide for marketing and investment decisions.
Participants who are interested in joining Lamudi Academy’s year-end webinar may register here.