Have you made your New Year’s resolutions yet? The best promises to make this 2022 are the ones that can level up your brokerage career. The rewards of better work habits will not only positively impact your performance this year, but in the years to come. If you’re keen on improving one aspect of your career, here’s one suggestion: work on your online marketing skills.
The pandemic has accelerated digital transformation. The use of online tools is here to stay, as the world strives to combat the health crisis at hand. Yes, you’ll probably see more clients being open to physical, face-to-face meetings or property viewings this 2022, but they’ll likely use online tools all the same every now and then, at different points within the transaction. This is why if you were to focus on improving one aspect of your career as part of your New Year’s resolution, we definitely recommend targeting your online marketing skills.
Here in Lamudi, we’re all about empowering real estate professionals with digital competencies. Start 2021 off on the right foot by attending classes that will help you be a master at online marketing.
Schedule of Lamudi Academy Learning Sessions for January 2022
The Lamudi Academy training courses lined up this month can equip you with various skills to succeed in the online real estate marketing industry. Book the following dates as early as now so as not to miss out any session:
Jan 12 – Power Hour: Presenting Online
Online presentations have now been the new normal. It’s crucial for agents to win the favor of clients even though they’re only meeting them through a screen. In this session, you’ll learn tips and tricks for effective online presentations. This training is open to all.
Jan 14 – Level-Up: Networking for the Digital Age
A solid, expansive network is key to brokerage success. But with everything on the digital space now, some professionals find it a little tricky to make connections online. In this session, you’ll be able to get the best networking practices in this digital age. This training is exclusively for active Lamudi subscribers interested in setting up their network for success.
Jan 19 – Succeed with Lamudi
One of the best ways to boost your digital presence is to list your properties on online real estate marketplaces, such as Lamudi. In this session, you’ll know all the benefits of using this digital platform. This training is open to non-Lamudi subscribers interested in using property technology.
Jan 21 – Level-Up: Creating Valuable Conversations
Have you mastered the art of building rapport with clients yet? In this session, you’ll pick up a few tactics for connecting with different kinds of property seekers. This session is open to non-Lamudi subscribers interested in how strategic communication can improve our relationship with clients.
New Year, New You
How else can you work on digital skills and welcome 2022 with a bang? Include these habits in your work routine:
Examine the Real Estate Listings You Like
Find a handful of real estate listings that grabbed your attention recently, and print them out. Highlight all the words and phrases that stood out to you. Ask yourself why these elements are effective in enticing readers. From there, you can outline a few writing strategies you can use for your own listings.
Snap Some Photos, and Edit
Photos are important ingredients to marketing materials. Clients are more likely to reach out to agents who have listings that have high-quality images. For this reason, it pays to work on your photography and editing skills. Practice on the model houses you’re selling. Shoot some photos, then process them on an editing software, exploring the different features available and mastering different image enhancement techniques.
Create a Content Calendar
Content is king in the digital age. To stay relevant and visible, you should regularly produce content that appeals to property seekers. Make it a habit to create a content calendar every month, as part of your 2022 habits. Outline the topics you want to cover and try out different types of content, visual (photos, infographics, gifs, and videos), audio (podcasts), and written (blogs, white paper, and ebooks).
2022 carries brand new opportunities to improve your brokerage practice. Include leveling up your marketing mastery in your New Year’s resolutions. Embrace new work habits and pick up a few new skills. To learn more about Lamudi Academy’s learning sessions, visit this page.