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In pursuing success, some developers go beyond mere profitability and embrace a higher purpose. For key players in the Philippine real estate industry, the motivation behind their achievements lies in providing Filipino homes with excellence and purpose. They understand the lasting impact of a well-built and thoughtfully designed home on individuals, families, and communities.
Here are some insights from The Outlook 2023: Philippine Real Estate Awards winners on how providing quality homes to Filipinos fuels their brand’s ongoing success.
Understanding Filipino Homeownership
To comprehend the motivation behind a brand’s success in providing Filipino homes, it is essential to understand the significance of homeownership in Filipino culture. Owning a home is not merely a financial investment but a lifelong aspiration deeply rooted in family values and stability.
For Chad Sotelo, Senior Vice President and Business Unit Manager of RLC Residences, aiming to be the most customer-centric real estate development in the Philippines is the key to their brand’s success.
Sotelo shared RLC’s consistency in “retooling and relooking at every little thing” they do and trying to make sure that they “put [the] customer [in] the driver’s seat.” He added, “We try to address the pain points in the very complicated or seemingly complicated process of buying property from the time you think about it all the way to you’re actually living in the property, or you’re renting it out as an investment.”
Filipino homeowners seek more than just a physical structure; they desire a haven that reflects their identity, fosters a sense of belonging, and nurtures their dreams.
Excellence in Design and Construction
One of the key motivations for successful developers in the Filipino real estate market is a commitment to excellence in design and construction. They understand that a well-designed home elevates the quality of life for its occupants. For this reason, they invest in architectural expertise, innovative construction methods, and meticulous attention to detail to create aesthetically pleasing, functional, and durable homes.
To David Rafael, CEO and President of Aboitiz Land, it is one of the things that distinguishes Aboitiz Land from other real estate developers. Rafael shared how they actively “try to find new concepts, new ideas, to delight the customers in terms of the quality, design, and amenities. And, of course, at the same time, trying to make it as affordable as possible.”
Some developers also seek to challenge the norm. Cesar Wee, CEO of Wee Community Developers Inc., shared how Wee Community Developers’ primary aim is to “develop projects beyond ordinary.”
According to Gigi Alcantara, President of PH1 World Developers, the motivation behind their brand’s ongoing success is the “disruption of the property development conventions.”
By providing homes that embody excellence, these developers meet Filipino homeowners’ expectations and contribute to communities’ overall development and enhancement.
Addressing Filipino Needs and Aspirations
Another driving force behind a brand’s success in providing Filipino homes is a deep understanding of the unique needs and aspirations of the local market.
Developers conduct extensive research to gain insights into Filipino homeowners’ preferences, lifestyles, and evolving demands. Developers also consider location, accessibility, affordability, and amenities to create homes that cater to diverse population segments.
For Sharleen Chua, Marketing Head of Alveo Land, it’s “all about, of course, enhancing land and enriching lives for more people. And really considering what the market is looking for, what the market needs, and anticipating what they might need in the future, really considering all aspects of either a living or working experience that would really be beneficial in the long run.”
By addressing Filipino families’ specific needs and aspirations, these developers establish a strong bond with their customers and earn their trust, resulting in long-term success and brand loyalty.
Creating Communities and Fostering Social Impact to Make Lives Better
Beyond the physical structures, successful developers in the Philippine real estate industry recognize the importance of creating communities and fostering social impact. They design housing developments that promote a sense of belonging, encourage interaction among residents, and provide spaces for communal activities.
Francis Villegas, Chief of Business Development of PHINMA Properties, can attest to this as he shared how PHINMA Properties’ main motivation is “primarily to serve the Filipinos.” He shared that PHINMA Properties aims “to provide housing for everyone, for every Filipino. Simply put, it’s making lives better by providing homes.”
These developers actively engage in initiatives that contribute to developing and improving the surrounding areas, such as infrastructure enhancement, environmental sustainability, and community-building programs. By prioritizing social impact, they create a lasting legacy and positively influence the lives of homeowners and the broader community.
Damosa Land is a testament to this with their approach to developing homes in Mindanao.
Cary Lagdameo, President of Damosa Land, shared, “All of our projects, whether it’s residential, office, commercial, industrial parks, township, and hotels, that’s where we develop. One common denominator there is that we are a Mindanao development company, so we’ve always tried to bring new innovations to Mindanao, try to uplift the communities that we operate in, and really do something meaningful and something uplifting for the cities that we operate in Mindanao. That’s Davao City, other cities in the Davao Region, Cagayan De Oro, and General Santos.”
If there is one thing that the winning developers at The Outlook 2023: Philippine Real Estate Awards have in common, it’s that their success in providing Filipino homes is motivated by a solid commitment to excellence and purpose. With a thorough understanding of the significance of homeownership in Filipino culture, they strive to deliver homes that go beyond the quality of physical structures. They cater to Filipino families’ unique needs and aspirations.
By focusing on design and construction excellence, addressing local preferences, and creating communities with a positive social impact, these developers forge strong connections with homeowners and contribute to the overall development of Filipino society. They are embracing a higher purpose and, in turn, leaving an indelible mark on the lives of individuals, families, and communities they serve.
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