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Behind the crown of Miss Universe Philippines 2022 Celeste Cortesi is a passionate real estate management student. For the beauty queen, pursuing a real estate career will help her learn more about the Philippines and its culture. She also believes that, as a real estate agent, she can bring more awareness to the country’s indigenous peoples and their land rights.
Cortesi is a living reminder that, eventually, you will find work that is meaningful for you. The Filipino-Italian beauty didn’t discover her passion for real estate until the pandemic hit. So it’s never too late if you also aspire to be in the industry, work purposefully, and earn well.
Take these steps to become a real estate agent in the Philippines:
Find Your Why
Your “why” will inspire you to take action in your chosen career path. Other real estate agents join the industry because they enjoy meeting new people and helping them make life-changing decisions.
Some want the flexibility to make their own schedule and live a well-balanced life. Real estate agents can work whenever and however long they want. And with your “why,” you can move forward even when you feel like quitting.
Decide What You Want to Sell
An often overlooked step to becoming a real estate agent in the Philippines is deciding whether you want to sell residential or commercial properties. Although it’s possible to swing both ways, it’s advisable to go slow when starting out. It’s also worth noting that some clients prefer agents who have expert knowledge in a particular field.
With residential real estate, you can expect a steady influx of buyers as homes are a life necessity. Meanwhile, with commercial properties for sale, you will likely get higher returns since they are more expensive and bought by businesses seeking to make profits.
Know the Requirements
Once you’ve decided, it’s time to list the requirements to become a real estate agent. As stated in the Real Estate Service Act or RESA Law, real estate agents are not required to take any qualifying examination. Still, they must be accredited by the Professional Regulatory Board of Real Estate Service.
In addition, aspiring real estate agents must have completed at least two years of college education and undergone training and seminars in real estate brokerage. According to RESA Law, a real estate salesperson must be under the direct supervision and accountability of a real estate broker.
Connect with the Right Networks
Successful agents have one thing in common: effective networking. At first, finding your own clients can be daunting. But if you have the right networks to tap, you can naturally attract clients.
When attending conferences or real estate networking nights, another practice salespeople swear by is to become a “card taker.” Taking other people’s business cards gives you the power to reach out and establish a presence in the real estate scene.
To connect with the right people, join events that include your target market. Develop an understanding of their buying motivations and be a consistent voice for their needs.
Get Ahead with Online Marketing
As a real estate agent, one of your primary goals is to keep a healthy pipeline of clients. Only then will you fulfill your “why” and earn well simultaneously. Using social media channels and digital platforms like Lamudi will connect you to a staggering amount of people who start the property-buying process online.
Make sure to add your updated contact information on all digital platforms. You might also want to consider putting up social media ads, as these will help you target audiences more accurately.
With the above tips, you’re ready to kickstart your journey as a real estate agent. While you’re at it, let your passion show through just like Celeste Cortesi.
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